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Wednesday 17 October 2012

THE ROLE OF STRATEGIC HR IN POST-RECESSION RECOVERY


‘There is a risk for HR that the role to be played in a recession is that of "executioner's assistant"’ (Griffin and Smith 2010). This is usually due to cost-cutting measures that are often a characteristic of such periods and which are employed in an effort to keep organizations afloat in such periods of uncertainty. It has become common for firms, high profile or otherwise, to announce job cuts in response to fears of any imminent recession. According to Allen (2012), this year Britons are facing their worst employment prospects since the recession due to the growing number of job cuts and redundancies planned in the Public Sector and by Private Sector employers respectively. Statistics show that while - at 8.2 per cent in the three months to March 2012 - the unemployment rate was down 0.2 percentage points from the three months to December 2011, it is still up 0.5 from a year earlier. And according to Peacock (2008), even where HR professionals are not being told to make cuts, they increasingly have to deal with reduced resources.
Redundancy is just one of the measures, albeit the most prominent, which is employed during recession. It is no wonder then that it is increasingly becoming a challenge to maintain employee morale and engagement as well as satisfactory organizational performance in these recessionary times.
It should now be a priority for HR in this era of Strategic positioning to not only manage resources efficiently but also seek to research, develop and recommend systems and practices that can be employed to help organizations maintain optimum organizational performance not only through the recession but most importantly in post recession recovery. This is because the personnel loss caused by both voluntary resignations and redundancies during the recession will always result in reduced resources as well as reduced capability and productivity which can greatly affect an organization’s profit margin and ability to maintain operations to satisfactory standards. As Grossman (2011) recommends, it is indeed wise for organizations to ‘take stock of your [their] HR strategies to make sure they address post-recession challenges’. As previously mentioned, the current economic climate has spawned the prevalence of downsizing and restructuring their workforces if many firms are to create a lower cost base and remain competitive. However, this poses a multitude of challenges to the HR professional, who must continue to maintain the support of employees and, more critically, make sure that the organization is primed for innovation. After all, the development of new products and services is one of the keys to recovery.

Some measures than can be applied in place of or in addition to a necessary redundancy include:
1.      Cross train employees: HR should seek to ensure that as much as possible employees are multi-disciplinary. NO, not ‘Jack-of-all-trades’, but employees should have one primary area of expertise and 2 or 3 areas of good knowledge. While the areas of good knowledge may not be part of their daily workload, in the event of a reduction in workforce they can then take on these areas as much as they are able to. This will ensure that the organization can continue operations with minimal disruptions and will reduce the feeling of large gaps left or shortfalls in staff.  
2.      Flexible working: This in the sense of industrial organizations. Where a company is seeking to reduce work in a warehouse for example, rather than going through redundancies, they can reduce the hours of work available thereby keeping all employees on board and as soon as the company is out of danger and in post recession recovery, as the work increases, hours on offer can increase. In the case of corporate organizations, HR can seek to make certain positions part-time or reduced hours rather than compulsorily redundant and offer the employee the necessary support while adjusting to the new working hours. And then in post-recession again as work picks up, full time status can be restored or hours increased. These can be applied across industries and should always be done after due consultation with employees.
3.      Redistribute workload: If a member of staff seems to have quite a large workload and work overtime, this can be reduced and distributed to other colleagues who at that point may have fairly light workloads and are willing to take it on. This way people who may have seemed to have light workload and thus at risk of redundancy will help cut cost of overtime and increase productivity in the organization. This will also reduce the probability of employees developing work-related stress or feeling burnt out because of increase in or heavy workload.
4.      Balancing out Compensation: If in the habit of giving bonuses to highly performing employees, don’t stop because an attempt at cost-saving. Instead, the criteria could be slightly adjusted to be a bit stricter. Also alternative and cost saving rewards could be introduced in place of cash rewards to ensure that good performance is still recognized, when productivity and profit increases the cash rewards if the organization so- wishes can be re-instated. Also, more importantly, HR must ensure that they steer organizations right so that they do not overcompensate salary and bonus wise and then have to leave the employee stagnant in recessionary times. They should ensure that any compensation is fair but not excessive. HR must ensure that the organization is not being – as the saying goes – ‘Penny wise, Pound foolish’. This is because more important than attracting the right personnel is retaining them. There is no point hiring a person on an outrageous salary and being unable to sustain it.  

These are just a few measures that can be employed. Many more can be developed but only if HR as Strategic Partners begin to take their role more seriously and focus on not just the immediate problem but actually plan for any contingency that may arise. HR need to understand that their role as a strategic partner to the business surpasses administrative or advisory tasks but more importantly includes the role of a ‘Forecaster’ who based on trends and observations is able to almost accurately predict what may be about to happen and in addition proffers suggestions on how to prepare so that the organization is able to survive as best as possible any challenge that arises whether now or in the future.


Bibliography

Allen, K. (13 February 2012). Unemployment likely to worsen as private sector resorts to redundancies. The Guardian [online]. Available from: http://www.guardian.co.uk/business/2012/feb/13/unemployment-private-sector-redundancies [Accessed 1 May 2012].

Griffin, E. and Smith, G. (2010). Recession: a shot in the arm for HR. Strategic HR Review,http://search.proquest.com/assets/r8.0.3-0/core/spacer.gif9.1,http://search.proquest.com/assets/r8.0.3-0/core/spacer.gifpp. 17-22.

Grossman, R. J. (2011). 11 INITIATIVES FOR 2011. HR Magazine,http://search.proquest.com/assets/r8.0.3-0/core/spacer.gif56. 1,http://search.proquest.com/assets/r8.0.3-0/core/spacer.gifpp. 22-27.

HR Focus. (2011). Turnover, Globalization Among Emerging Challenges Facing HR. 88.9, pp. 10-11.

Office for National Statistics. (2012). Labour Market Statistics, May 2012. Available from: http://www.ons.gov.uk/ons/dcp171778_264236.pdf [Accessed 15 May 2012].

Peacock, L. (2008). HR in front line as recession fears force firms into corner. Personnel Today, 15, p. 1.

Prabhu, J. (2010). The importance of building a culture of innovation in a recession. Strategic HR Review, 9.2, pp. 5-11.

PricewaterhouseCoopers LLP (2011). PwC Saratoga’s 2011/2012 U.S. Human Capital Effectiveness report. Delaware: PricewaterhouseCoopers

Robbins, S. P. and Judge, T. A. (2007). Organisational Behaviour. 10th ed. New Jersey: Pearson Education Incorporated.



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